Hi, I am Pavithra Kalale, an Ambivert who CAREs and Elevates Your Brand.
With every project I embark on, I CARE about:
C: Clarifying your message,
A: Amplifying what works for you,
R: Rethinking old strategies, and
E: Embracing the challenges that come up and adapting accordingly.
My Path to Copywriting and Content Writing Professionally.
My writing journey began as an introverted child, expressing what I couldn’t say aloud. Now, I enjoy lending my voice to founders and solopreneurs like you.
I even started a blog, “pkfortheloveofbooks,” on Blogger back in those days when it was cool! I had no clue then about ‘writing to sell‘ or ‘persuasive principles‘!
However, my professional writing began in 2018 when a friend approached me to write content for his fitness company.
From there, I moved to writing for a SaaS company, and through them, I also wrote for the printing and construction industries.
And since then, it has developed into my passion, profession, and obsession! I learned on the job, up-skilled, and re-skilled, and keep myself up-to-date with the current trends.
In the years (2018-now) that I have professionally written, it’s this one moment that decided my purpose as a copywriter, content writer, or content marketer.
My Mission-Defining Moment as a Conversion Copywriter, Content Writer, and Content Marketer.
When I quit my full-time job in India to move to Germany, I didn’t think the company would face any problems rehiring someone in my place.
With no shortage of freelance copywriters or people willing to work 9-to-5, full-time.
But, boy, was I wrong! The company reached out to rehire me as a freelancer.
Listen, they hired a bunch of copywriters before reaching out to me. So, I was right, there was no shortage. But what was the problem?
Here’s why they rehired me as a Freelance Copywriter and Content Writer…
They found copywriters, alright! But my client couldn’t find another copy and content writer who did justice to their mission and vision while writing the copy and content.
In other words, the company’s misalignment in its copy, mission, and vision could hamper its growth.
When I got the call from them asking if I could come back…That day, my ego definitely got a boost.
But when I dug a little deeper into the problem, I realized the gravity of the issue. It disappointed me, and my elation from the ego boost was gone!
You see, it became clear — countless copywriters exist out there who promise great results, yet don’t deliver! There’s also the generic AI-spewed content that takes you nowhere!
Now, that is truly a disservice to our talents as copywriters and the companies that hire us!
And that moment defined my mission as a copywriter.
MY MISSION:
▶ I want all my clients to know I value their vision and mission.
▶ And that my copywriting skills serve as a path to reach their goals.
▶ Is to regain the lost credibility of copywriters who promise mountains and deliver anthills, one copy at a time.
And that brings us to my Absolutes as your Copywriting, Content, and Email Marketing Partner.
My Do’s
- Use AI only as an assistant to research and proofread the copy I write while upholding honesty, integrity, and ethical content marketing practices.
- To be professional and to provide the agreed-upon services well within time.
My Don’ts
- I will never send a prompt to ChatGPT or any other AI tool and share the result as my own.
- I absolutely will never share plagiarized content, to the best of my knowledge.
What Qualifies me to be Your Conversion Copy and Content Provider?
From my freelance gigs to working as the in-house copy and content writer, I have managed two large-scale website relaunches. I have filled roles as a copywriter, content marketer, and content manager.
I have also trained other writers who joined the company. So, I can confidently say I know my way around writing copy and making that work for you.
Everything I have learned about copywriting, content writing, and marketing has been on the job or through active upskilling/reskilling.
I have actively engaged in copywriting programs, SEO, AEO, and UX training. I also read books, follow marketing leaders, and stay current with the trends.
I hold a master’s degree in molecular biology and have worked at reputable research institutes in India, and co-authored a scientific article in the Journal of Biochemistry.
With my academic research background and over five years of professional writing experience, I deliver well‑researched copy and content designed to achieve your desired results.